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If it Swims Like a Duck and Quacks Like a Duck, then it Probably is a Duck....
Two SAP-related conferences will run literally next door to each other in Boston next week. One, which I am attending is the SAP Influencer Summit where analysts and the media get to meet SAP execs –...
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Infor puts it (almost) out in the open
The fact that this program exists doesn’t bother me, but the fact that it’s anonymous does. There are plenty of ‘influencers’ (I hate that term, but Infor and most of the industry uses it so I’ll...
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Conversation >> Pontification
I moderated a webinar yesterday for Focus Research that drew more than 500 attendees and more than 150 questions(!) during the Q&A. In addition to being a great deal of fun working with Dan...
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Real vs Faux ‘Influence’ and why Klout Matters
One of the more interesting (at least in my opinion) social startups in today’s market is Klout, who today announced an $8.5m round of funding from top-tier VCs Kleiner Perkins and Greycroft. While...
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Targeting Consumers with Klout
Interesting post from David Armano today – a demonstration of how marketers are beginning to use Klout and other scoring engines such as PeerIndex to target ‘influential’ consumers. We’re still quite...
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Maggie’s Content Farm
Apologies for the post-Grammys inspiration, but if you make your living – directly or indirectly – by writing, you need to read this New York Times piece, and Barry Ritholtz’s followup – right now. At...
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What’s Your Customer Score?
I’ve been writing about Klout and the broader topic of social scoring for a while now, but after last week’s piece in the Boston Globe, the level of consumer awareness of the site has stepped up...
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Simon Cowell Left American Idol to Launch CRM Idol. But He Did Not Make the...
Paul Greenberg did. Simon is off doing X-Factor instead Joke apart, if you are in the CRM business, or interested in CRM, or even just social software, chances are you’ve heard of Paul Greenberg....
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A Guide To Influence(rs) Chapter 1
Cardinal Richelieu, Influencer Extraordinaire What this post is not is a discussion of how to determine influence. I’m going to leave that to my dear friend and brilliant scientist, Dr. Michael Wu,...
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A Guide to Influence(rs): Chapter 2
Cardinal Richelieu, Influencer Extraordinaire I’m presuming that you’ve read Chapter 1 a.k.a. the first post on this. If not, here’s the link. Go do that now. If you’re reading this in the book form,...
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Put the Open Back in Oracle Open World: Why Oracle Needs to Influence the...
Image credit: Petco I was finally enlightened as to why I find Oracle’s annual customer event, Oracle Open World, to be an increasingly frustrating and largely unfulfilling experience. For the last few...
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(Satire) Not just for Rock Stars – Now Analysts/Influencers have contract...
Contract riders are those special line items people slip into contracts. Some have a valid business purpose (like NO brown M&M’s) and others are a tribute to the requester’s vanity/ego. Do IT...
View ArticleClik here to view.
A Guide To Influence(rs) Chapter 1
Cardinal Richelieu, Influencer Extraordinaire What this post is not is a discussion of how to determine influence. I’m going to leave that to my dear friend and brilliant scientist, Dr. Michael Wu,...
View ArticleClik here to view.
A Guide to Influence(rs): Chapter 2
Cardinal Richelieu, Influencer Extraordinaire I’m presuming that you’ve read Chapter 1 a.k.a. the first post on this. If not, here’s the link. Go do that now. If you’re reading this in the book form,...
View ArticleClik here to view.
(Satire) Not just for Rock Stars – Now Analysts/Influencers have contract...
Contract riders are those special line items people slip into contracts. Some have a valid business purpose (like NO brown M&M’s) and others are a tribute to the requester’s vanity/ego. Do IT...
View ArticleClik here to view.
A Guide To Influence(rs) Chapter 1
Cardinal Richelieu, Influencer Extraordinaire What this post is not is a discussion of how to determine influence. I’m going to leave that to my dear friend and brilliant scientist, Dr. Michael Wu,...
View ArticleClik here to view.
A Guide to Influence(rs): Chapter 2
Cardinal Richelieu, Influencer Extraordinaire I’m presuming that you’ve read Chapter 1 a.k.a. the first post on this. If not, here’s the link. Go do that now. If you’re reading this in the book form,...
View ArticleClik here to view.
(Satire) Not just for Rock Stars – Now Analysts/Influencers have contract...
Contract riders are those special line items people slip into contracts. Some have a valid business purpose (like NO brown M&M’s) and others are a tribute to the requester’s vanity/ego. Do IT...
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